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NEWS

21 Feb

Home Decor Trends Wire Brushed Hardwood Floors Create Popular Timeless Rustic Look

Great American Floors

According to design experts, the prominent trend in home decor today is to bring warmth and timelessness of a bygone era to contemporary living spaces through rustic wire-brushed hardwood floors. As the heart and soul of the decor, these floors are used to convey a sense of comfort and well-being associated with a cozy home environment.

Just imagine a cabin in the mountains, a ski lodge or an old farmhouse in the country with wide planked unfinished floors and you get the feelings these floors help to emulate in today's home decors.

In wire brushed flooring, soft portion of the wood is removed to expose the grain and bring enhanced definition to each plank. Beautiful knots and dramatic oak character marks further emphasize depth and texture of wire brushed flooring.

To keep up with the demand for wire-brushed floors, manufacturers such as Mercier Wood Flooring, one of North America's leading hardwood flooring manufacturers, has developed an innovative wire-brushed collection featuring varying stain colors in matte finish that respect the natural beauty of Red Oak and its rustic look.

Featured in Mercier's Heritage Series is wire brushed Red Oak in colors such as Americano, Graphite, Latte, Macchiato, Mondo Novo and Romano. Each stain brings its own distinct personality. With a medium brown that perfectly highlights the wood's character, Romano plays the authenticity card, explained Collin. "Whether it is combined with a sober style, a bold design, brightly colored objects, or a monochrome environment, this chameleon color is bound to turn heads."

Mondo Novo is a light brown stain that looks almost grey. "A popular color with homeowners today, this stain brings out the woods natural character," he added. "Mondo Novo gives warmth and atmosphere to your home with style and originality." This trendy color offers versatility to your decor as Collin explains it can be used in a chic contemporary decor or in a more traditional setting.

Americano is a lighter brown stain that perfectly highlights the rich grain of the wood. "The rough and textured look blend with golden shades to express the noble and distinguished origins of a hardwood floor," he added. "Americano fits perfectly in a rustic decor, where modern elements can be used to bring contrast and modernity." These new colors are available in solid, engineered and LOC versions in varying widths.

In keeping with the demand for rustic hardwood options, Mercier also added this year an "Authentic" series available in a number of species in 61/2" boards. In this series, the wood takes center stage, as there's no stain, just the warmth of raw wood complete with the variations in hue that mark every board, making it the genuine article.

Images of a rustic family cottage also come to mind with the new Cabin Pine series and its roughly planed 71/4" inch boards. Solid white pine options in various stain colors like Old Farmhouse, Old Time Splendor and Antique Charm are a spectacular addition to any decor and suffuse your space with the spirit of yesteryear. 

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